The company's efforts worked when sales of old spice body wash—the line touted in the wieden + kennedy-created campaign—rose 11 percent over the past 12 months in 2010, and sales continued to. Old spice: smell like a man, man how we turned an insight about body wash into a cultural sensation, and the most popular interactive campaign in history view work. Old spice - smellcome to manhood - momsong advertising campaign and the success story at afaqs creative showcase with other related creatives by old spice and the people behind it. The campaign was developed by wieden+kennedy (you can see some smart behind-the-scenes footage here) and included tv, print advertising, digital advertising, social media marketing, and pop the tv advertising effort featured a series of seven spots throughout the nfl season.
Wieden+kennedy are searching for a social strategist for their client old spice look up to that sentence, now look to me, now back to that sentence, now back to me if only more job briefings could sound so freakin' cool. Old spice's ads are both bizarre and wickedly charming, cutting edge and occasionally out of left fieldthe brand continues to push creative limits in its latest print ad - a scented paper. Old spice brazil overcame the challenge to show the consumer an important product benefit (48-hour protection) in an innovative way in the end, we reaped the benefits of the initiative, which resulted in a 10-point increase in the consumer's perception that old spice is the deodorant which provides 48-hour protection.
Old spice and wieden + kennedy kicked off a new campaign, old spice swagger, and completely transformed the face of the old spice brand, as well as their customers britton taylor of wieden + kennedy presented a case study of old spice's swagger campaign earlier this week at effie worldwide's 'ideas that worked' webinar. Print allowed wieden + kennedy portland to make a very personal statement about inclusion, and helped its integrated print campaign generate billions of impressions news case studies. 219,970 twitter followers - 80,000 in 2 days (a 2700% increase) weaknesses fabio vs old spice guy videos unpopular decreased viral status need to reinvent 3 years later now recommendations 1. Considering how much super bowl advertising costs, a 2 minute spot is almost unheard of but this chrysler ad made by wieden+kennedy broke the mold and became one of the best rated/most buzzed about commercials of the year. When portland-based marketing firm wieden+kennedy launched the smell like a man, man campaign in february of 2010 the world changed many might not remember is that old spice was getting.
Wieden + kennedy portland's old spice responses campaign tops our best of 2010 list. Past campaigns by wieiden and kennedy, old spice guy was created in order to finally change the 73 -year -old brand image old spice wanted this campaign to appeal towards its new target audience. The case study titled terry crew's muscle music [video] was done by wieden + kennedy portland advertising agency for old spice in united states it was released in apr 2013.
Happened after teaming up with wieden + kennedy, a portland-based advertising agency, for their latest marketing campaign in february 2010, proctor & gamble, makers of old spice, launched the man your. 1 old spice: the man your man could smell like this case study places students in the role of marc pritchard, global marketing officer at procter & gamble. Wieden+kennedy have released a nice video case study of their recent old spice social media campaign, calling it the fastest-growing and most popular interactive campaign.
The mill continues its old spice collaboration with wieden+kennedy (portland) with the 'smell 'em who's boss' campaign full of wacky, wonderful humor, the four-spot rollout launches with 'five year plan', directed by steve ayson of mjz. Wieden+kennedy's old spice case study - we are social uk wieden+kennedy have released a nice video case study of their recent old spice social media campaign, wieden+kennedy's old spice case study. This spot and its ensuing series was a total game-changer for old spice enjoy here's an interesting case study by wieden+kennedy, the advertising agency that created the man your man could smell like.