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For example, gartner, a technology research firm that's a well-known authority across industries including it, security and supply chain management, frequently releases its research results in the form of white papers that research is then widely referenced and used by companies in that specific niche. White paper and website integration: again, this white paper was not created in a vacuum: all of joe and robert's content creation, design, and development plans took cmi's overarching content marketing strategy into consideration. Based on dozens of in-depth phone interviews with a variety of fortune 500 companies, this white paper explores the role of market research for validating insights and supporting decision making across an organization.